Jim Custer, MAS, entered the promotional products industry in 1984. He founded Results by Objective International in 1993, after watching companies spend tens of thousands of dollars – year after year – on awareness and promotional products without any measurable impact on their bottom line profits.

Now doing business as the ROI Performance Group, ROI determines how best to reach the target audience, and then analyzes each campaign’s success afterward. This way, our clients know how effective the program was, as well as where to focus future efforts. We emphasize providing real value with a positive impact on both the target audience and on your bottom line, generating results worth counting^SM.

Our mission is to generate real solutions to the challenges our customers face every day – whether it’s rolling out a new sales program, soliciting employee buy-in or capturing the attention of a select audience. We seek to communicate clients’ messages accurately and creatively while generating substantial return on their investment with us. Since 1993, we have delivered innovative, high-value solutions to some of the nation’s largest organizations, including Hewlett-Packard, The Federal Reserve Bank, Chick-Fil-A, Bank of America, Microsoft and Wells Fargo, among others.